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Mission

To be amongst the top three banks in Ireland by November 2021, based on all key performance indicators: deposits, fees, quality of loan book, cost to income ratio, and anchored on three key pillars –

Our people

Our service and processes, and

Return to stakeholders.

Vision

To turn into a world-class money related organization that gives better returns than all partners as follows:

Our clients: The best spot to bank

Our investors: The best spot to contribute

Our representatives: The best work environment

Our controllers: The best spot to benchmark

Value

Headed to Exceed Expectations (Can-Do Attitude)

Customers: We are headed to surpass your desires.

Processes: Our drive pushes each part of our business.

Employees: We are headed to construct our association with our commitments.

Community: We realize that the force of our drive can move our locale.

Uprightness

Customers: Our clients esteem our uprightness.

Processes: We approach each part of our work with the best expectations of uprightness.

Employees: We perceive the estimation of one another's commitments and realize that we cooperate to frame an essential entirety.

Community: We realize we are vital to our locale and we assume this liability seriously.

Energetic to Serve

Customers: We realize that we exist to serve our clients.

Processes: Our innovation helps our procedures which serve our association extensively.

Employees: We realize that by serving each other readily, we assemble ourselves.

Community: We see no contrast among ourselves and the network we serve.